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Using Marketing Automation and CRM to Cultivate Demand, Increase Conversion and Drive Revenue
Marketing automation and CRM have emerged as two of the most important tools for sales and marketing, ultimately leading to revenue growth and ROI. Marketing teams are inherently developing innovative ways to keep their customers engaged—starting from the top of the funnel all the way down to closing the sale. In this session, MassTLC’s Sales and Marketing Cluster will take a deep dive into marketing automation and CRM. Whether marketing automation and CRM already drive your business or you are just getting your feet wet, you will come out of this session with valuable tips and strategies to take back to the office.
You will learn:
Creative ways marketing automation drives high quality leads for sales
Best practices for nurturing new and unconverted leads
How to anticipate the needs of the buyer through prospect engagement (i.e. opens, click-throughs, website visits, etc).
Effective lead scoring models
Ways to increase your sales teams productivity
Measuring and mapping results to revenue
Keynote:
-Brian Kardon, CMO, Eloqua
Panelists:
- Ram Appalaraju, CMO, Enterasys
- Ruben Varela, Director of Marketing Operations, Iron Mountain
- Mike DiPietro, VP Marketing & Product Management, Healthcare Source
Thank you to our Cluster Sponsors:
Attendee ListSort by:Date | First Name | Last Name
